Frontlane for ChatGPT Ads

Your products in the ChatGPT answer. Set up and run for you.

For Shopify and WooCommerce stores in [live markets]. You pay OpenAI directly for the ads; we set them up, measure them against your real orders, run them and report every week.

Install free on Shopify Install the free WooCommerce plugin Talk to us

Not affiliated with OpenAI. ChatGPT is a trademark of OpenAI.

example

what do I actually need for a newborn in a small flat?

Keep it compact: a foldable bassinet, a few muslins, and washable reusable basics go a long way. A space-saving pick worth a look:

Little Harbour (example)· Sponsored

Fold-Flat Bedside Bassinet

Folds to 12 cm for small spaces. Machine-washable cover.

example-store.com

150+

Shopify stores on our pixel app

35+

connected ChatGPT Ads accounts

50+

WooCommerce stores

Apps live on the Shopify App Store and WordPress.org

How it works

Three steps, and the install is the first one

Install the free tracking

The pixel app on Shopify, the plugin on WooCommerce. Two minutes, no theme code.

We build your first campaign, paused

Eligibility by country and category, your winners from the catalog, a budget from OpenAI’s smallest daily amount, and your purchase event.

You press Activate

You pay OpenAI directly. We run it and report weekly.

Nothing spends until you click.

Every week

What we do every week

Advertise the winners

Not the whole catalog: margin, stock and review signal decide.

Rewrite every advertised row

The feed title is the card title, so we write it for how people ask.

Context hints per ad group

Written from real buying conversations, not keyword lists.

Shift budget to what sells

And stop what does not.

Stock check before scaling

A winner low on stock is paused, not pushed.

A person reviews it weekly

Inside the limits you set.

Measured independently

Conversions reconciled against your real orders

The pixel plus the server-side Conversions API report what ChatGPT Ads sold, and we check those conversions against the orders in your store.

The attribution gap: ChatGPT orders your analytics files as “direct”.

Already advertising? Audit your account →Fleet aggregates only. We never show one merchant’s numbers.

Your account against the fleet

example

CPC percentile

[62nd]

CTR percentile

[48th]

Click to order

[n% vs fleet n%]

Where it runs

Runs on the store you already have

By industry

What shoppers ask in your category

Baby & kids

“what do I actually need for a newborn in a small flat?”

See the ad →

Gifts, cards & stationery

“a thank-you gift for my kid’s teacher that isn’t another mug”

See the ad →

Sporting goods & outdoor

“what should I pack for my first overnight hike in autumn?”

See the ad →

Home & garden

“the easiest way to add privacy to a small back garden this weekend”

See the ad →

Furniture

“a sofa that fits up a narrow staircase in an old flat”

See the ad →

Apparel & accessories

“something cool to wear to a summer wedding that isn’t a suit”

See the ad →

Food & beverage

“a coffee gift for someone who just bought an espresso machine”

See the ad →

Health & beauty

“a skincare gift set for my sister who travels a lot”

See the ad →

Pet supplies

“a tough chew toy for a teething golden retriever puppy”

See the ad →

Toys & games

“a birthday present for a curious 7-year-old who loves building”

See the ad →

Who sees the ad

Clearly labelled, below the answer

Logged-in adults on ChatGPT Free and Go

As OpenAI’s help centre describes it.

Below the answer, labelled Sponsored

Separate from the answer itself.

Matched to the conversation

Not to a keyword.

Your markets

Live in [N] countries.

What it costs

One total, two lines

Ads, paid to OpenAI directly: from [$25]/day in the US, [€15] in the EU

Frontlane: [Free] for tracking · [Run · US$249/mo] set up, run and weekly review

Never a percentage of your ad spend.

Bigger catalog, more markets, or something unusual? Talk to us.

Compare

Four ways to run ChatGPT Ads

	Do it yourself in Ads Manager	OpenAI’s Shopify app (US)	An agency	Frontlane
Set-up time	[ ]	[ ]	[ ]	Free install, first campaign built for you
Who builds the first campaign	You	You, from the app	The agency	We do, paused
Markets	Where self-serve is open	US only today	Varies	[live markets]
Measured against real orders	[ ]	[ ]	[ ]	Yes, reconciled weekly
Who watches it weekly	You	You	The agency	A person, inside your limits
What it costs	Ad spend	Ad spend	[often a % of spend]	Ad spend to OpenAI + a flat fee

Results

Fleet aggregates, from the benchmark

[fleet: N accounts · impressions · pixel-verified orders · median CTR/CPC by format]

Named customer stories appear here only with written consent. No placeholder testimonials.

FAQ

Questions merchants ask

You can run them yourself in OpenAI’s Ads Manager. The difference is the weekly work: choosing which products deserve budget, rewriting those product rows for how people ask, writing context hints per ad group, and moving spend to what sells. We do that every week, inside limits you set.

No. The ad account stays yours and you pay OpenAI directly. You set the limits (daily budget, excluded products); we work inside them. The first campaign is built paused and nothing spends until you press Activate.

On Shopify, the pixel app installs the ChatGPT Ads pixel in one click, with no theme code, forwards conversions server-side through OpenAI’s Conversions API, and reconciles tracked conversions against your real Shopify orders. On WooCommerce, the free plugin syncs your catalog and attributes orders by click id.

Because bidding optimises against the conversions you report back. If those are wrong, every decision made on them is wrong too. Standard analytics often files ChatGPT orders as direct, so we reconcile against your real orders before we scale anything.

It is the normal case. Uploading everything feels like coverage but usually drags results down. We advertise the winners (margin, stock, review signal) and rewrite those rows.

A percentage pays an agency more when you spend more. Our job often means advertising fewer products and cutting what is not working, so a flat fee keeps us on your side. Ads are paid to OpenAI directly.

Catalog processing at OpenAI can take up to about 36 hours, and the first week is a learning phase at a small daily budget. We judge nothing before that and report weekly.

We check stock before scaling a winner and pause it when cover runs low. Overselling a winner is one of the few ways this channel can cost you money.

Is my country or category eligible? →

Frontlane for ChatGPT Ads

Start with the free tracking.

Install free on Shopify Install the free WooCommerce plugin Talk to us

Frontlane for ChatGPT Ads

Your products in the ChatGPT answer. Set up and run for you.

For Shopify and WooCommerce stores in [live markets]. You pay OpenAI directly for the ads; we set them up, measure them against your real orders, run them and report every week.

Install free on Shopify Install the free WooCommerce plugin Talk to us

Not affiliated with OpenAI. ChatGPT is a trademark of OpenAI.

example

what do I actually need for a newborn in a small flat?

Keep it compact: a foldable bassinet, a few muslins, and washable reusable basics go a long way. A space-saving pick worth a look:

Little Harbour (example)· Sponsored

Fold-Flat Bedside Bassinet

Folds to 12 cm for small spaces. Machine-washable cover.

example-store.com

150+

Shopify stores on our pixel app

35+

connected ChatGPT Ads accounts

50+

WooCommerce stores

Apps live on the Shopify App Store and WordPress.org

How it works

Three steps, and the install is the first one

Install the free tracking

The pixel app on Shopify, the plugin on WooCommerce. Two minutes, no theme code.

We build your first campaign, paused

Eligibility by country and category, your winners from the catalog, a budget from OpenAI’s smallest daily amount, and your purchase event.

You press Activate

You pay OpenAI directly. We run it and report weekly.

Nothing spends until you click.

Every week

What we do every week

Advertise the winners

Not the whole catalog: margin, stock and review signal decide.

Rewrite every advertised row

The feed title is the card title, so we write it for how people ask.

Context hints per ad group

Written from real buying conversations, not keyword lists.

Shift budget to what sells

And stop what does not.

Stock check before scaling

A winner low on stock is paused, not pushed.

A person reviews it weekly

Inside the limits you set.

Measured independently

Conversions reconciled against your real orders

The pixel plus the server-side Conversions API report what ChatGPT Ads sold, and we check those conversions against the orders in your store.

The attribution gap: ChatGPT orders your analytics files as “direct”.

Already advertising? Audit your account →Fleet aggregates only. We never show one merchant’s numbers.

Your account against the fleet

example

CPC percentile

[62nd]

CTR percentile

[48th]

Click to order

[n% vs fleet n%]

Where it runs

Runs on the store you already have

Shopify

Free today: the pixel app (ChatGPT Ads pixel + server-side Conversions API). What we add: the campaigns, run and reviewed weekly.

ChatGPT Ads on Shopify →

WooCommerce

Free today: the plugin (catalog sync, order attribution, no theme code). What we add: the campaigns, run and reviewed weekly.

ChatGPT Ads on WooCommerce →

Something else

We connect by product feed and an order webhook. Not before a first merchant on each platform, so tell us what you run.

Talk to us →

By industry

What shoppers ask in your category

Baby & kids

“what do I actually need for a newborn in a small flat?”

See the ad →

Gifts, cards & stationery

“a thank-you gift for my kid’s teacher that isn’t another mug”

See the ad →

Sporting goods & outdoor

“what should I pack for my first overnight hike in autumn?”

See the ad →

Home & garden

“the easiest way to add privacy to a small back garden this weekend”

See the ad →

Furniture

“a sofa that fits up a narrow staircase in an old flat”

See the ad →

Apparel & accessories

“something cool to wear to a summer wedding that isn’t a suit”

See the ad →

Food & beverage

“a coffee gift for someone who just bought an espresso machine”

See the ad →

Health & beauty

“a skincare gift set for my sister who travels a lot”

See the ad →

Pet supplies

“a tough chew toy for a teething golden retriever puppy”

See the ad →

Toys & games

“a birthday present for a curious 7-year-old who loves building”

See the ad →

Who sees the ad

Clearly labelled, below the answer

Logged-in adults on ChatGPT Free and Go

As OpenAI’s help centre describes it.

Below the answer, labelled Sponsored

Separate from the answer itself.

Matched to the conversation

Not to a keyword.

Your markets

Live in [N] countries.

What it costs

One total, two lines

Ads, paid to OpenAI directly: from [$25]/day in the US, [€15] in the EU

Frontlane: [Free] for tracking · [Run · US$249/mo] set up, run and weekly review

Never a percentage of your ad spend.

Bigger catalog, more markets, or something unusual? Talk to us.

Compare

Four ways to run ChatGPT Ads

	Do it yourself in Ads Manager	OpenAI’s Shopify app (US)	An agency	Frontlane
Set-up time	[ ]	[ ]	[ ]	Free install, first campaign built for you
Who builds the first campaign	You	You, from the app	The agency	We do, paused
Markets	Where self-serve is open	US only today	Varies	[live markets]
Measured against real orders	[ ]	[ ]	[ ]	Yes, reconciled weekly
Who watches it weekly	You	You	The agency	A person, inside your limits
What it costs	Ad spend	Ad spend	[often a % of spend]	Ad spend to OpenAI + a flat fee

Results

Fleet aggregates, from the benchmark

[fleet: N accounts · impressions · pixel-verified orders · median CTR/CPC by format]

Named customer stories appear here only with written consent. No placeholder testimonials.

FAQ

Questions merchants ask

It is the normal case. Uploading everything feels like coverage but usually drags results down. We advertise the winners (margin, stock, review signal) and rewrite those rows.

Catalog processing at OpenAI can take up to about 36 hours, and the first week is a learning phase at a small daily budget. We judge nothing before that and report weekly.

We check stock before scaling a winner and pause it when cover runs low. Overselling a winner is one of the few ways this channel can cost you money.

Is my country or category eligible? →

Frontlane for ChatGPT Ads

Start with the free tracking.

Install free on Shopify Install the free WooCommerce plugin Talk to us

Your products in the ChatGPT answer. Set up and run for you.

Fold-Flat Bedside Bassinet

Three steps, and the install is the first one

Install the free tracking

We build your first campaign, paused

You press Activate

What we do every week

Advertise the winners

Rewrite every advertised row

Context hints per ad group

Shift budget to what sells

Stock check before scaling

A person reviews it weekly

Conversions reconciled against your real orders

Your account against the fleet

Runs on the store you already have

Shopify

WooCommerce

Something else

What shoppers ask in your category

Baby & kids

Gifts, cards & stationery

Sporting goods & outdoor

Home & garden

Furniture

Apparel & accessories

Food & beverage

Health & beauty

Pet supplies

Toys & games

Clearly labelled, below the answer

Logged-in adults on ChatGPT Free and Go

Below the answer, labelled Sponsored

Matched to the conversation

Your markets

One total, two lines

Four ways to run ChatGPT Ads

Fleet aggregates, from the benchmark

Questions merchants ask

How is this different from running ChatGPT Ads myself?

Do I need to hand over my ad account?

What does the free app or plugin install?

Why measurement first?

My catalog is thousands of products. Is that a problem?

Why a flat fee instead of a percentage of ad spend?

How long until results?

What if a winner is low on stock?

Start with the free tracking.

Your products in the ChatGPT answer. Set up and run for you.

Fold-Flat Bedside Bassinet

Three steps, and the install is the first one

Install the free tracking

We build your first campaign, paused

You press Activate

What we do every week

Advertise the winners

Rewrite every advertised row

Context hints per ad group

Shift budget to what sells

Stock check before scaling

A person reviews it weekly

Conversions reconciled against your real orders

Your account against the fleet

Runs on the store you already have

Shopify

WooCommerce

Something else

What shoppers ask in your category

Baby & kids

Gifts, cards & stationery

Sporting goods & outdoor

Home & garden

Furniture

Apparel & accessories

Food & beverage

Health & beauty

Pet supplies

Toys & games

Clearly labelled, below the answer

Logged-in adults on ChatGPT Free and Go