Dashboard · Attribution
The orders ChatGPT sends you, counted against your store
Analytics often files ChatGPT orders as “direct”. The dashboard reconciles ChatGPT Ads conversions and AI referrals against the orders in your store.
What you see
Three numbers, every week
- Orders from ChatGPT Ads, from the pixel and the server-side Conversions API.
- Orders from AI referrals, by assistant.
- The attribution gap: orders your analytics filed as direct.
Attribution
exampleChatGPT Ads orders
[n]
AI referral orders
[n]
Filed as direct
[n]
Frontlane for ChatGPT Ads