Guide
How to get your products listed well on Amazon and Google Shopping
What changed
Listings are now read by assistants as well as people
Shoppers ask, not just search
Plain facts beat keyword lists
One catalog, three places
Amazon
What to fix on an Amazon listing
- Title: brand, product type, the one attribute buyers choose on (size, count, material), then variant. Readable as a sentence.
- Bullets: one benefit per bullet, each tied to a fact. Answer the questions buyers ask in reviews and Q&A.
- Description and A+ content: who it is for and how it is used, in plain words. This is where use cases live.
- Images: a clean main image, then images that show scale, the product in use and the details that matter.
- Backend search terms: synonyms and other-language terms that do not fit in the copy. No repeats of the title.
- Variations: group sizes and colours under one parent so reviews and questions add up in one place.
Google Shopping
What to fix in a Google Merchant Center feed
- Required attributes, accurate: id, title, description, link, image_link, price, availability, brand, and a GTIN or MPN.
- Category: set google_product_category and your own product_type so Google places the product correctly.
- Feed title: brand, product type and the key attribute first. Google truncates long titles in results.
- Detail attributes: size, colour, material, gender and age group where they apply. These drive filtering.
- Additional images: add additional_image_link, and keep the main image free of text overlays.
- Price and stock match the page: the landing page must show the same price and availability, and carry product structured data.
Order of work
Where to start if you have an afternoon
Pull a list of what is broken
Rewrite titles for your top sellers
Fill the attributes
Keep it in sync
Where Frontlane fits
We run ChatGPT Ads, not Amazon or Merchant Center listings
Frequently asked questions
Amazon listings and Google Shopping feeds, in plain terms.
Rufus answers from what is on the listing and around it: the title, bullet points, description, A+ content, images, customer questions and reviews. A listing that states who the product is for, what it is made of and how it is used in plain words gives it more to work with than one stuffed with keywords.
Accurate required attributes first: id, title, description, link, image_link, price, availability, brand and a GTIN or MPN. Then the attributes that help Google place the product: google_product_category, product_type, size, colour, material and additional images. The price and stock in the feed must match the landing page, or products get disapproved.
Feed fixes are picked up the next time Merchant Center processes your feed, usually within a day or two. Changes to an Amazon listing go live quickly, but any effect on where it ranks takes longer and depends on your category, so measure over weeks, not days.
Keep the facts identical everywhere (name, size, materials, price) and adapt the format. Amazon wants scannable bullets; a Google feed title wants brand, product type and the key attribute up front; your own product page can carry the full story and FAQs.
No. Frontlane sets up and runs ChatGPT Ads for Shopify and WooCommerce stores. Our free Shopify app and WooCommerce plugin keep your store catalog in sync and show which orders came from ChatGPT, and a clean product feed helps there too.